About

A small shop with a loud idea.

WhatHoraIsIt makes wall clocks that are designed to be noticed.

The story

Most clocks are built to disappear. We think a clock is one of the few things on a wall that you actually look at, many times a day, so it might as well be good to look at.

WhatHoraIsIt is an independent design shop. The designs are drawn in a retro, high-color spirit: sunbursts, rainbows, rings and playful phrases. They are printed on demand, which means every clock is made after you order it and nothing is wasted in a warehouse.

Designed in Chile, made in the USA

The designs come from Chile. Each clock is then printed and assembled to order by a production partner based in the United States and shipped to customers across the country.

Why “Hora”?

Hora means hour in Spanish. The name is a bilingual wink: what hora is it, anyway? Whatever it is, it should look good.

Say hello.

Questions, custom ideas or just a clock opinion? We read every message.